We live in a continuous flow of digital relationships and experiences: video calls, streaming, music, gaming and many other services that help us live better. Yesterday, a phone call was enough to feel close; today, everything interacts and everything is connected. The phone call remains, but it is only the starting point.
In our new institutional spot, we tell the story of the evolution of Italy and of TIM, which from a telephone operator has transformed into a digital platform that connects people, content and services to improve everyday life.
“We are telling a transformation. TIM has changed with Italy and will not stop doing so. We have moved from a world in which connection was voice only to an ecosystem in which connectivity is the foundation on which we build value: ultra-fast connections and 5G, artificial intelligence, entertainment content, digital services ranging from energy to insurance. All integrated into a single platform"
Pietro Labriola, Chief Executive Officer of TIM
Thirty years after winning the hearts of Italians with “A phone call makes life longer”, we returned to the small screen with a new chapter directed by Paolo Genovese.
We once again find ourselves in the fort, which has become one of the most iconic settings of Italian communication, but the new spot shows a profoundly changed world, entirely connected. Once again starring Massimo Lopez: the same irony and the same spirit, this time with much more at his disposal.
In the new campaign, past and present interact and integrate, telling how connections, services and relationships have evolved and how technology can be simple, close and useful. Proof that a strong story can evolve without losing its meaning. Because today, more than ever, a connection extends life.
