TIM is participating again this year in Identitalia – The Iconic Italian Brands, the exhibition promoted by the Ministry of Enterprise and Made in Italy that tells the story and evolution of the country's iconic companies. After last year's exhibition in Rome, the exhibition can now be visited at the Museo del '900 in Venice Mestre.
On this occasion, TIM brings to the public's attention not only the value of its historical heritage, but above all the innovative force that continues to drive its development. From next-generation networks to artificial intelligence and cloud services, the company shows how digital technologies are now the driving force behind the transformation of Made in Italy.
In the exhibition space dedicated to TIM, enriched by the presence of a historic telephone booth, visitors will be invited to take a journey between the past and the future: from the first telephone connections to the modern digital platforms that support business growth, sustainability, and people's daily lives. This journey will be accompanied by a mashup of our communication campaigns which, with a renewed narrative style, have defined the brand's visual identity since the 1990s, recounting its reliability and connection with the lives of Italians.
Participation in Identitalia represents an opportunity for TIM to showcase its commitment to innovation and connecting people, territories, and businesses, helping to promote Italy's creativity and competitiveness in a global context.