Our CEO, Pietro Labriola, recently wrote a piece analyzing the telecommunications sector and explaining why it needs to change — and why the time for change is now.
Here you can read the preface and download the full document.
Preface
Time to tell it like it is
Writing this book wasn’t a communications move. It was a necessity.
I’ve been working in telecommunications for almost thirty years. I’ve seen it growing, exploding, innovating. I’ve seen it creating value, connecting people, revolutionizing habits. But today, with the same honesty I apply when reviewing a financial statement, I must say the sector is in crisis. A silent crisis, one that doesn’t make headlines, but affects everyone. Because without solid and sustainable networks, digital stops. And if digital stops, so does Italy. It’s that simple. But almost no one says it clearly.
That’s why I decided to write this book: to explain, in plain language, why telcos must change — and why this change matters to all of us. Not just managers, investors, politicians. But also the student learning with a smartphone, the parent working from home, the entrepreneur relying on data. Even TIM customers, who entrust us every day with something essential: their trust.
Let me be clear. This isn’t a technical book or an economics paper. It’s a direct narrative from within the system.
Anyone who knows me will tell you I deeply believe: “Inaction is not an option.” And when it comes to the future of our country, that’s even more true. This is my contribution. And I hope it can also be a starting point to understand, reflect — and why not — take action. Because change isn’t just in the hands of company leaders. It’s a shared responsibility. And if we come together, we can really build a new kind of connection. The one that’s missing today, but could make a difference tomorrow.
Before we begin, I want to make it clear that this book is also the result of an experiment: I wrote it together with an AI that helped me organize ideas, summarize complex scenarios, and turn my strategic vision into simple language. What you’ll find in these pages is therefore the result of a co-creation process between technology and human thinking. My voice, my thoughts, my experience remain the core of this book. AI was just the tool that allowed me to tell them more effectively.
Because innovation isn’t an option for tomorrow — it’s the solution for today.
Pietro Labriola