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Telecom Italia and Tim supporting the “Lebanon emergency”: solidarity sms to 48581 in favour of the population hit by the war

08/01/2006 - 12:00 PM

From tomorrow until 11 September the funds collection project via sms launched by PAM (United Nations World Food Programme) through the single number 48581, reachable from all the mobile operators and Telecom Italia’s fixed telephones, will be activated.

Telecom Italia has joined, in agreement with all the mobile operators, the LEBANON EMERGENCY SMS, the funds collection via sms project launched by PAM (United Nations World Food Programme) in the ambit of the vaster humanitarian operation to ensure food and assistance to the hundreds of thousands of children, women and men evacuated from the war in Lebanon.  

It will be possible, by sending one or more SMSs from all TIM cellular phones to the single number 48581, to donate the sum of 1 Euro to the population hit by the war commencing from tomorrow 1 August and up to 11 September. The single number 48581 is also reachable from Telecom Italia’s enabled fixed telephones via sms or by voice. In this case the sum passed on to the project will be 2 Euro.

Sending the message is free of additional costs and the telephone operators will not receive any revenue. All the mobile operators are participating in this initiative.


Rome, 31 July 2006