TELECOM ITALIA LAUNCHES “UNICA”,
THE FIRST QUADRUPLE PLAY OFFERING
Fixed-line telephony, mobile telephony, Internet and television in one package
Telecom Italia launches the first Quadruple Play offering “Unica”, based on broadband and IP technology. The one package allows users to make calls from the same telephone, the mobile “Unico”, either through the fixed-line or mobile network utilizing dual mode technology (Alice Wi-Fi for the fixed-line and UMTS for the mobile network), to surf the Internet and to access Alice Home TV content.
The mobile phone “Unico”, available at the moment with the Nokia E65 model (included in the offer) works both as a home cordless or as a mobile phone. Thanks to “dual mode” technology and software developed by Telecom Italia, “Unico” allows at home to identify calls to fixed-line network from the ones to the mobile network, and channels them respectively to Alice Wi-Fi and UMTS network. When away from home, outside of the Alice Wi-Fi coverage, the handset functions as a mobile phone using only the mobile network.
Starting from less than 3 euro per day (78,53 euro a month – fixed-line access levy included – and 99 euro one-time payment) the new Quadruple Play “Unica” offer from Telecom Italia permits, through Alice Voce, unlimited calls from home to all fixed-line Telecom Italia numbers and a voice package of 30 minutes per day from the mobile network to TIM numbers (in Italy) and Telecom Italia fixed-line numbers. The offer also includes packages from less than 4 euro per day (108,52 euro a month – fixed-line access levy included – and 99 euro one-time payment) and less than 5 euro per day (138,52 euro per month – fixed-line access levy included – and no one-time payment) with respectively 60 minutes and 90 minutes of calls per day from the mobile network to TIM numbers (in Italy) and Telecom Italia fixed-line numbers. Customers will receive separate bills for the mobile and fixed-line components.
As well as allowing telephone calls, the new Quadruple Play offering also includes Internet navigation without time limit and access to Alice Home TV contents, Telecom Italia’s TV via ADSL which delivers directly to your home TV over 100 channels, approximately 3,000 film and TV titles a year and a myriad of live and on-demand content.
Milan, 1 October 2007