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TIM: Marcell Jacobs stars in the new ‘La Forza delle Connessioni’ campaign advert

10/07/2022 - 03:30 PM

The new TIM ad for the 'La Forza delle Connessioni' communication campaign is on air from today with an exceptional endorser, Marcell Jacobs.

The story of the fastest man in the world, Olympic and European 100-meter dash champion, best represents the speed of TIM's secure and reliable mobile network and the importance of connectivity which helps bring people closer, overcome distances, and find strength and motivation to achieve increasingly ambitious projects.

The 30-second advert, with a soundtrack taken from the Måneskin hit ‘Supermodel’, is being aired on the country’s main TV channels and on high-impact, iconic digital billboards.

 

 

CREDITS

Direction: Roberto “Saku” Cinardi

Production Company: Think Cattleya

GM & Executive Producer: Martino Benvenuti

Cinematographer: Paolo Caimi

Post Production: Artificio Post Roma

Agency: Havas Milan

Soundtrack: ‘Supermodel’ by Måneskin

 

 

THE STAGES OF THE ‘LA FORZA DELLE CONNESSIONI’ CAMPAIGN

 

·        15 June 2022 - The TIM Group's ‘La Forza delle Connessioni’ new communication campaign kicks off. The Oscar-winning director Giuseppe Tornatore directs the first advert celebrating the importance of connectivity which transforms into human relations and helps to overcome distances and differences. ‘Made in Italy' icons Domenico Dolce and Stefano Gabbana are the exceptional protagonists.

 

·        21 June 2022 - Federica Pellegrini, world swimming champion, is the new face of the campaign advert dedicated to the launch of the mobile business with the ‘TIM 5G Power’ offer.

 

·        4 July 2022 - Bobo Vieri and Costanza Caracciolo are the stars of the new advert for TIM’s fibre - ultra-fast, secure and reliable - and the sports content on TimVision, through DAZN with all Serie A TIM matches and Infinity Plus with the Uefa Champions League.

 

 

Rome, 7 October 2022

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