Miriam Leone stars in the new chapter of TIM’s 'La Forza delle Connessioni’ campaign, on air with the spot dedicated to the benefits available to customers who choose TIM for their home or mobile line. The power and reliability of fibre connections of up to 10 gigabytes per second and the speed of 5G are the focus of the exclusive offers from TIM.
New customers will also have the chance to enjoy TimVision with Disney+ offered by TIM for three months, including the TimVision Box. A single content package which also includes Disney+’s new Italian original series, 'The Lions of Sicily’, based on Stefania Auci's bestseller on the saga of the Florio family, starring Miriam Leone as Giulia Portalupi.
TIM’s 'La Forza delle Connessioni' campaign is intended to underline the importance of connectivity and digitalisation in creating relationships between people and helping to share passions.
Måneskin’s hit ‘Honey (Are U Coming?)’ also features in the advert, which will be shown by the main national broadcasters. The television campaign will be supported by a digital advertising plan, a dedicated video strategy and BTL materials in TIM stores. Further information can be found in TIM stores, at tim.it or by calling 187.
CREDITS:
Production Company: Armosia Italia
Executive Producer: Emanuele Cadeddu
Director: Francesco Calabrese
Cinematographer: Vladan Radovic
Video Post-production: FRAME
Agency: Havas Milano
THE STAGES OF THE ‘LA FORZA DELLE CONNESSIONI’ CAMPAIGN:
- 15 June 2022 - The TIM Group's ‘La Forza delle Connessioni’ new communication campaign kicks off. The Oscar-winning director Giuseppe Tornatore directs the first advert celebrating the importance of connectivity which transforms into human relations and helps to overcome distances and differences. ‘Made in Italy' icons Domenico Dolce and Stefano Gabbana are the exceptional protagonists.
- 21 June 2022 - Federica Pellegrini, world swimming champion, is the new face of the campaign advert dedicated to the launch of the mobile business with the ‘TIM 5G Power’ offer.
- 4 July 2022 - Bobo Vieri and Costanza Caracciolo are the stars of the new advert for TIM’s fibre - ultra-fast, secure and reliable - and the sports content on TIMVision, through DAZN with all Serie A TIM matches and Infinity Plus with the Uefa Champions League.
- 7 October 2022 - Marcell Jacobs is the new face of TIM adverts. The Olympic champion perfectly represents the speed of TIM’s secure and reliable 5G network and fibre up to 10 Giga. He is also the star of the adverts dedicated to Christmas offers.
- 16 January - Matteo Berrettini is the new face of the campaign. The Italian champion takes the field for the speed and power of TIM Fibre up to 10 Gigabytes per second, with top technology and dedicated assistance.
- 20 March – Danielle Madam, five-time winner of the Italian Youth Championships for shot-put, is the new face of the TIM advert, joined by tennis champion Matteo Berrettini in the new stage of the ‘La Forza delle Connessioni’ story. At the core of the advert TIM's 5G, offering a chance to discover and experience all the power and speed of the latest generation mobile network.
- 9 June 2023 – Francesco Bagnaia, Ducati racer and MotoGP world champion, is the star of the new TIM advert to encourage migration towards fibre connectivity up to 10 GB.
- 27 July 2023 – World champions Francesco Bagnaia and Fabio Cannavaro are the stars of the new commercial for TIMVision Calcio e Sport, TIM's offer to stream the best entertainment with TIMVision along with national and international football.
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Rome, 18 October 2023
