From today, TIM is on air with Matteo Berrettini and the power and speed of the 5G network. The advert will launch the ‘2×1’ offer allowing customers to buy two identical 5G smartphones paying for just one. Among the models included in the offer are: the Motorola edge30 neo, the Samsung Galaxy A23, the Xiaomi Redmi 10 5G, and the Realme 8 5G.
To the soundtrack of Måneskin’s new hit ‘Gossip’, the 30-second and 15-second adverts will be broadcast on major national TV channels and feature a significant multi-media campaign.
The advert is part of the ‘La Forza delle connessioni’ campaign in which TIM sets out to emphasise how connections unite people, whether similar or different, near or far. True connection is what overcomes distances and differences, that’s why TIM works every day to make connections accessible, secure and reliable.
CREDITS
Production Company: Armosia Italia
Executive Producer: Emanuele Cadeddu
Direction: Vittorio Bonaffini
Cinematographer: Emanuele Zarlenga
Post Video Production: M74
Agency: Havas Milan
THE STAGES OF THE ‘LA FORZA DELLE CONNESSIONI’ CAMPAIGN:
· 15 June 2022 - The TIM Group's ‘La Forza delle Connessioni’ new communication campaign kicks off. The Oscar-winning director Giuseppe Tornatore directs the first advert celebrating the importance of connectivity which transforms into human relations and helps to overcome distances and differences. ‘Made in Italy' icons Domenico Dolce and Stefano Gabbana are the exceptional protagonists
· 21 June 2022 - Federica Pellegrini, world swimming champion, is the new face of the campaign advert dedicated to the launch of the mobile business with the ‘TIM 5G Power’ offer.
· 4 July 2022 - Bobo Vieri and Costanza Caracciolo are the stars of the new advert for TIM’s fibre - ultra-fast, secure and reliable - and the sports content on TimVision, through DAZN with all Serie A TIM matches and Infinity Plus with the Uefa Champions League.
· 7 October 2022 - Marcell Jacobs is the new face of TIM adverts. The Olympic champion perfectly represents the speed of TIM’s secure and reliable 5G network and fibre up to 10 Giga. He is also the star of the adverts dedicated to Christmas offers.
· 16 January - Matteo Berrettini is the new face of the campaign. The Italian champion takes the field for the speed and power of TIM Fibre up to 10 Gigabytes per second, with top technology and dedicated assistance. |
Rome, 7 February 2023
