TIM is taking a new approach to its relationship with consumer customers and launching TIM Star, a new free loyalty program designed to reward relationships that grow over time, transforming them into tangible and increasing benefits. The initiative is part of a broader strategy that puts the customer at the centre of attention, with the goal of rewarding not only participation but also long-term loyalty and activated offers, recognizing the value of those who have chosen TIM for many years and offering an increasingly simple and personalized experience.
Available from today on the MyTIM app and at tim.it, TIM Star is the evolution of the previous TIM Party, aiming to better meet customer expectations. The initiative, born from listening to people, strengthens the bond with TIM through a clear, simple, and progressive path: each month, the program will offer rewards through the participation in contests, discounts, and dedicated initiatives, with an offering that combines utility, simplicity, and truly useful benefits.
TIM Star is divided into four tiers based on the length of your relationship with TIM or your current plans: Silver for customers who have been with TIM for less than 3 years, Gold for those who have been with TIM for less than 6 years or have a TIM Unica plan, Platinum for customers who have been with TIM for less than 10 years or have a TimVision plan or a product purchased in instalments with TIMFin financing, and finally Diamond for customers who have been with TIM for over 10 years or have an active TimVision plan with DAZN or TIM Energia.
This structure immediately reflects the program’s core principle: the longer and more comprehensive the relationship, the greater the rewards. In this way, Diamond customers will receive the maximum benefits. The Star Points system helps make the experience even more dynamic; points are earned based on loyalty level, active offers and services, and engagement with the program. The stronger the relationship becomes, the greater the benefits. Customers can thus access rewards, discounts, dedicated content, and exclusive opportunities, in a journey that rewards both the continuity of the relationship and engagement.
To celebrate the launch, all new subscribers will receive a free one-year digital subscription to GQ Italia and Vanity Fair Italia magazines and will be eligible to enter exclusive contests with prizes including an all-inclusive trip to the U.S. for the World Cup, as well as a PlayStation 5 and a Smart TV, plus a gourmet experience for two at some of Italy’s most renowned restaurants on TheFork network. The program also includes TIM offers on services, promotions, and select devices, as well as exclusive benefits and discounts from partners, including Lego, Esselunga, Virgin Active, YOOX, and many others.
The program also offers a seamless experience across digital channels and TIM stores located throughout the country: for example, customers will be able to reserve a promotion online for the purchase of a new smartphone using TIMFin financing, with the option to pick it up and pay for it directly at TIM stores, thus combining digital convenience with in-person assistance.
TIM Star will soon be available to those who are not yet TIM customers, offering them the chance to join the program and discover its benefits. This decision expands the potential audience and makes the project not only a customer loyalty tool but also a gateway to the TIM world.
This initiative is part of the customer platform strategy, offering a model in which digital innovation, personalization, and a focus on customer needs serve as key drivers for improving customer satisfaction and engagement. This approach simplifies the customer relationship and guides customers through an increasingly advanced digital ecosystem.
TIM Press Office |
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timpressoffice@telecomitalia.it www.gruppotim.it
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Rome, 20 May 2026
