Discovery Communications and TIM have today announced a first of its kind Olympic Games partnership, bringing the Games to more people across more screens. In the first of these digitally focussed deals offering exclusive and differentiated content to mobile operators across Europe, TIM’s customers will gain exclusive access and will be the first to every compelling story of the Olympic Games.
Jean-Briac Perrette, President and CEO, Discovery Networks International, said, “Our partnership with Italy’s biggest telco operator to create the first ever Olympic Mobile Broadcaster designation will enable us to deliver the ultimate Olympic Games viewing experience to millions of people. This world-first partnership is a big win for fans who want to consume exclusive content from the Games wherever and whenever they choose.”
The “Official Mobile Broadcaster” designation gives TIM the exclusive opportunity to co-brand with the Olympic Rings and offer their customers a differentiated viewing experience with exclusive access to a 24/7 operator-branded linear news and highlights channel and exclusive short form content that will enable fans to follow their national heroes at home, online and on the go.
This first deal marks an important step in Discovery’s journey to create the ultimate Olympic Games viewing experience for fans, connecting and engaging them with redefined, customised, locally relevant content across all screens.
This pioneering deal also allows TIM to have direct brand affiliation with the Olympic movement throughout the 2018-2020 Olympic cycle, starting with the Olympic Winter Games in PyeongChang that takes place in February, and will deliver real-time access to the latest information and news on national Olympic heroes to all its customers.
Subscribers to TIM also will have instant access to Eurosport Player, including Swimming World Championships, Athletics World Championships, French Open, Giro d’Italia, Tour de France and Basketball EuroCup, where fans will be able to enjoy a multidimensional and immersive sports experience and access to every second of the Games, with exclusive VR and AR content, a 360 experience and over 30 additional feeds, creating the seat that doesn’t exist with every moment from every angle.
Rome, London, 26 June 2017