To encourage migration towards fibre connectivity, faster and with lower environmental impact, TIM is launching the ‘ADSL scrapping’ programme. From 11 June it will be possible to bid farewell to the old ADSL or voice only PSTN copper cables and activate ultrabroadband fibre connections up to 10 GB/s through a new promotion.
A new television campaign will also go live for the occasion, featuring Francesco ‘Pecco’ Bagnaia, exceptional Ducati racer and MotoGP world champion.
With this initiative, customers who move to TIM fibre by activating one of the ‘TIM WiFi Power All Inclusive’ or ‘TIM WiFi Power Top’ offers will receive a bonus of 120 euros in their bill (5 euros/month for 24 months). As an alternative to the ADSL bonus, and with a view to the circular economy, a similar incentive will be offered to customers who scrap their old modem, handing it over to the TIM technician when the new line is installed, in order to promote the regeneration or sustainable disposal of obsolete devices.
In addition to the advert, TIM is teaming up once again with Ducati to highlight Italian excellence. The TIM logo will be visible on the front and rear spoilers of both Ducati Lenovo Team bikes during the Gran Premio d’Italia del Mugello (9-10-11 June) and the Gran Premio di San Marino e della Riviera di Rimini (8-9-10 September).
Måneskin’s new hit ‘Baby Said’ also features in the advert (30-second and 20-second), which will be shown by the main national broadcasters and on the web. The television campaign will be accompanied by a 20-second radio advert, digital advertising, out-of-home advertising and BTL advertising for stores.
CREDITS:
Production Company: Armosia Italia
Executive Producer: Emanuele Cadeddu
Director: Fabio Simonelli
Cinematographer: Michele Brandstetter
Post Production: Frame by Frame
Agency: Havas Milano
THE STAGES OF THE ‘LA FORZA DELLE CONNESSIONI’ CAMPAIGN:
· 15 June 2022 - The TIM Group's ‘La Forza delle Connessioni’ new communication campaign kicks off. The Oscar-winning director Giuseppe Tornatore directs the first advert celebrating the importance of connectivity which transforms into human relations and helps to overcome distances and differences. ‘Made in Italy' icons Domenico Dolce and Stefano Gabbana are the exceptional protagonists.
· 21 June 2022 - Federica Pellegrini, world swimming champion, is the new face of the campaign advert dedicated to the launch of the mobile business with the ‘TIM 5G Power’ offer.
· 4 July 2022 - Bobo Vieri and Costanza Caracciolo are the stars of the new advert for TIM’s fibre - ultra-fast, secure and reliable - and the sports content on TimVision, through DAZN with all Serie A TIM matches and Infinity Plus with the Uefa Champions League.
· 7 October 2022 - Marcell Jacobs is the new face of TIM adverts. The Olympic champion perfectly represents the speed of TIM’s secure and reliable 5G network and fibre up to 10 Giga. He is also the star of the adverts dedicated to Christmas offers.
· 16 January - Matteo Berrettini is the new face of the campaign. The Italian champion takes the field for the speed and power of TIM Fibre up to 10 Gigabytes per second, with top technology and dedicated assistance.
· 20 March – Danielle Madam, five-time winner of the Italian Youth Championships for shot-put, is the new face of the TIM advert, joined by tennis champion Matteo Berrettini in the new stage of the ‘La Forza delle Connessioni’ story. At the core of the advert TIM's 5G, offering a chance to discover and experience all the power and speed of the latest generation mobile network. |
Rome, 9 June 2023
