“Virtual museums” and digital platforms have been discussed for years but never as in the last few months have they been the subject of such pressing relevance. Since our movements and life in public spaces have been restricted by unavoidable circumstances, the theme of enhancing cultural heritage through new technologies has been on the agenda. TIM WCAP start-ups have been exploring this area for years. Leveraging the Open Innovation method, integrating not only technical but also humanistic skills, they have created solutions and services that are already available to citizens and the cultural ecosystem.