The new institutional commercial of the TIM Group will be on air starting tomorrow, featuring the team that is set to represent Italy at the Women’s World Cup starting on 20 July in Australia and New Zealand.
At the heart of the story, directed by Cinzia Pedrizzetti, a girl fan of the Women's National Team who, driven by passion for the game, wants to realise her dream of being a professional football player come true, by going beyond the limits and prejudices that are still a significant obstacle to overcome, even in the world of sport.
The advert is the new chapter of the ‘La Forza delle Connessioni’ (The Strength of Connections) campaign, which emphasises the importance of relationships between people to overcome distances and find the strength and motivation to achieve increasingly ambitious projects. TIM is working to overcome gender stereotypes, as the women of the National Team have done.
TIM is a top partner of the Italian Women’s National Football Team and supports women’s talent in all fields, starting with sport, because gender equality cannot wait. Gender equality is a key driver of innovation, growth and attraction of talent.
Måneskin’s hit song ‘The Loneliest’ is the soundtrack to the advert that will be broadcast starting tomorrow on the main TV channels, in 30- and 45-second formats, and on Publitalia networks with a special 50-second version, as well as on the web with a dedicated video strategy and on social networks.
CREDITS:
Production Company: Think Cattleya
Executive Producer: Martino Benvenuti
Direction: Cinzia Pedrizzetti
Cinematographer: Benjamin Roux/Emanuele Zarlenga
Post Production: Artificio/Xchanges
Agency: Havas Milan
Soundtrack: The Loneliest- Måneskin
THE STAGES OF THE ‘LA FORZA DELLE CONNESSIONI’ CAMPAIGN:
• 15 June 2022 - The TIM Group's ‘La Forza delle Connessioni’ new communication campaign kicks off. The Oscar-winning director Giuseppe Tornatore directs the first advert celebrating the importance of connectivity which transforms into human relations and helps to overcome distances and differences. ‘Made in Italy' icons Domenico Dolce and Stefano Gabbana are the exceptional protagonists.
• 21 June 2022 - Federica Pellegrini, world swimming champion, is the new face of the campaign advert dedicated to the launch of the mobile business with the ‘TIM 5G Power’ offer.
• 4 July 2022 - Bobo Vieri and Costanza Caracciolo are the stars of the new advert for TIM’s fibre - ultra-fast, secure and reliable - and the sports content on TimVision, through DAZN with all Serie A TIM matches and Infinity Plus with the Uefa Champions League.
• 7 October 2022 - Marcell Jacobs is the new face of TIM adverts. The Olympic champion perfectly represents the speed of TIM’s secure and reliable 5G network and fibre up to 10 Giga. He is also the star of the adverts dedicated to Christmas offers.
• 16 January 2023 - Matteo Berrettini is the new face of the campaign. The Italian champion takes the field for the speed and power of TIM Fibre up to 10 Gigabytes per second, with top technology and dedicated assistance.
• 20 March 2023 – Danielle Madam, five-time winner of the Italian Youth Championships for shot-put, is the new face of the TIM advert, joined by tennis champion Matteo Berrettini in the new stage of the ‘La Forza delle Connessioni’ story. At the core of the advert TIM's 5G, offering a chance to discover and experience all the power and speed of the latest generation mobile network.
• 9 June 2023 – Francesco Bagnaia, Ducati racer and MotoGP world champion, is the star of the new TIM advert to encourage migration towards fibre connectivity up to 10 GB.
Rome, 12 July 2023
