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Sparkle Is Back in Communication with a Video on Its Global Network

The new video highlights Sparkle's international network and leadership

05/16/2019 - 04:30 PM

Sparkle, the first international service provider in Italy and among the top ten global operators, is back in communication starting from today with a new video dedicated to Sparkle’s network that enables "The World's Communication Platform" announced by the company’s payoff.

The narrative focuses on Sparkle’s global network, a 530,000 km fiber-optic system, technologically advanced and in continuous expansion to deliver the most sophisticated communications.

The new video shows the journey around the Earth of a spark (which recalls the company name) that illuminates the terrestrial and submarine cables of the optical fiber as it passes through them.

The symbolic itinerary of the spark begins and ends in Europe, passing through Africa, America, Asia and the Middle East. The scenes of the connections that branch on our planet alternate with aerial views of some international locations, chosen to set the story of the records achieved by the company in each area, reflecting Sparkle's leadership in the international telecommunications market.

At the end of the video, a 3D animation transforms the terrestrial globe into the graphic representation of the five product platforms, protagonists of the 2017 re-branding campaign: IP&Data, Cloud & Data Centers, Corporate, Mobile and Voice.

Sparkle's positioning as "The World's Communication Platform" - an intelligent platform which generates new value through the interactions between customers, suppliers and partners - is strengthened by the use of the 3D visual of the institutional campaign and renewed by new messages that substantiate it.

Planned on web and social channels, the video will also be featured on international trade media starting from the end of June during the International Telecoms Week (ITW), the most important event for the international wholesale industry that will take place in Atlanta from the 23rd to the 26th.

“The World’s Communication Network”
Agency: Havas Milan
Creative Direction: Filippo Marrè Brunenghi
Video Production: Watermelon

About Sparkle

Sparkle is TIM Group’s fully owned Global Operator, first international service provider in Italy and among the top ten worldwide, with a proprietary backbone of around 530,000 km of fiber spanning from Europe to Africa, the Americas and Asia. Leveraging its global IP, Data, Cloud, Data Center, Mobile Data and Voice Platforms, Sparkle offers a full range of ICT solutions to Internet Service Providers, OTTs, Media and Content Players, Application Service Providers, Fixed and Mobile operators as well as Multinational Enterprises. Its sales force is active worldwide and distributed over 36 countries.

Find out more about Sparkle at

Rome, 16 May 2019


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