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Punti Viola

TIM stores become “Punti Viola”

A safe haven for women in distress

11/10/2023 - 05:00 PM

Equality cannot wait.
Because the Italy that wants to grow needs the talent, passion, courage and commitment of everyone.
Let us connect to overcome stereotypes, provide opportunities for women and combat gender-based violence.

We believe that building a fairer, more just and safer society is not only necessary but also possible, however only if we join forces with concrete projects. For this reason TIM has chosen to do its part by acting within its organisation and accelerating social change with communication campaigns, including the one supporting the Italian national women's football team, and useful tools, such as the Women Plus app that encourages women to enter the workforce. Starting today, we are adding another piece, this time to give voice and protection to women who are victims of violence.

TIM retail stores have joined the Punti Viola project by DonneXStrada, which aims to create safe havens, retail outlets open to the public with staff who are educated and trained on gender-based violence and the safety of people on the street.

We’re starting with 28 TIM retail stores on the streets of Rome, Milan, Turin, Genoa, San Remo, Verona, Padua, Bolzano, Bologna, Florence, Pisa, Naples, Bari, Catania, Palermo and Cagliari, and by the end of November, we will also involve our stores in shopping centres, for a total of over 200 outlets.

With the help of legal experts and psychologists, our female and male store employees have learned how to properly approach a victim or witness of harassment or violence, intervene in a way that reduces the risk of secondary victimisation and create a support network. People will thus be able to turn with confidence to our stores displaying the initiative’s purple sticker to receive support in situations of street violence or recurring violence at home, school or work.

The project was presented as part of 4 Weeks 4 Inclusion, the inclusion marathon conceived by TIM, at an event attended by, among others,  Azzurra Rinaldi, economist, writer and co-founder of Equonomics, Corinna De Cesare, journalist, writer and founder of thePeriod, and Laura De Dilectis, President of DonneXStrada and CEO of the start-up VIOLA. The event is available to stream on demand at