The Italy of the future will definitely be more digital. The lockdown experience tells us that. During that period, video-communication traffic on fixed network increased almost 12-fold, for activities like smartworking and e-learning.
And there’s more: 35% of consumers increased their use of video-streaming services, a figure that hit peaks of 45% on our fixed network.
In Europe, we are the Country that grew most in both data traffic volumes and use of services and specific applications. Just think that average daily traffic increased an average 80% on the TIM fixed network; much more than the 40-50% increase recorded in other European countries.
The situation does not change much for the mobile segment where we recorded a 30% increase in average daily traffic.
On the digital side, Italy has great, unexpressed potential that we can and must work on.