TIM, the first European operator to launch an App wholly dedicated to donations, transforms the fund-raising process, making it more efficient and integrated with new technologies.
People are ready to use the most advanced technologies for these purposes as well. In fact, according to the findings of the recent Doxa “Donate 3.0” study, 20% of customers are already open to making donations through a specific App, while 42% would potentially use it immediately.
But let’s see how DonaconTIM works and what its main advantages are.
To support a fund-raising campaign via DonaconTIM, you can choose to use either the App or the online platform.
If you choose to use the App, once you have downloaded it onto your smartphone from the IOS or Android store, all you need do is open the application.
The homepage shows all “active projects”, each one accompanied by a summary of the main information including the association promoting the campaign, a short description of the project goals and the date the campaign ends.
By selecting a project, you access the detail page where you can get more information on the project and, if the project is also supported with a 455XY charity phone number, you can follow the progress of donations from both fixed and mobile networks.
Finally, by clicking on the “Donate Now” button, donors can enter the sum they wish to donate, choose their payment method (credit card, PayPal or bank transfer - only for Android), view the privacy policy and make their donation.
If the process was completed successfully, a thank you message will appear. On Android smartphones, a summary of the donation information will be provided, together with the possibility to learn more about the project on the main sites of the voluntary organisation that received the donation and to share the donation on social media. Also, in the “Donation History” section, donors can view all previous donations.
The cost of accessing and using the App depends on the connection costs established by the individual Operator.
To use the online platform, all you need to do is log on to donacontim.gruppotim.it.
On the homepage you will find a slider that highlights all currently active campaigns.
By clicking on these, you access a detailed page with the description and goals of the project, a photo gallery, any updates and stories linked to the fund-raising campaign. Finally, some campaigns make it possible to view the symbolic rewards linked to certain donation sums.
By clicking on “Donate Now” or selecting one of the available rewards, the donor can choose one of the available payment methods (credit card, bank transfer, PayPal), view the Terms & Conditions and the privacy policy, and make their donation.
Once the operation is complete and if the donor has chosen to provide their name or a pseudonym, this will appear in the part dedicated to the supporters of the campaign.
In comparison with telephone donations made via fixed and mobile phone lines, DonaconTIM is more advantageous because first of all it doesn’t place economic restrictions on the total donations that can be made in a month, and secondly because all payments are traceable - they appear in bank statements or the statement of the credit card used - meaning donors can take advantage of the 26% tax allowance.